From b5388bf343f2253ded25e5d8510c823288cba9e1 Mon Sep 17 00:00:00 2001
From: wgroeneveld <wouter.groeneveld@gmail.com>
Date: Mon, 8 Jun 2020 15:24:51 +0200
Subject: [PATCH] ld+json reworking SEO

---
 config.toml                                   |  9 ++-
 static/het-boek/index.html                    | 55 ++++++++--------
 .../layouts/partials/head.html                |  1 +
 .../layouts/partials/ldjson-schema.html       | 63 +++++++++++++++++++
 .../layouts/partials/opengraph.html           | 35 +----------
 5 files changed, 97 insertions(+), 66 deletions(-)
 create mode 100644 themes/desem-swift-theme/layouts/partials/ldjson-schema.html

diff --git a/config.toml b/config.toml
index acf0604..1fb852f 100644
--- a/config.toml
+++ b/config.toml
@@ -10,8 +10,13 @@ ignorefiles = [ "content/boek/src/.*" ]
 theme = "desem-swift-theme"
 
 [params]
-logo = "/images/badge.png"
-fathomid = "BUDSM"
+  logo = "/images/badge.png"
+  fathomid = "BUDSM"
+  copyright = "Copyright 2020 Red Zuurdesem"
+  description = "Red Zuurdesem: Zuurdesembrood bakken opnieuw populair maken."
+
+[Author]
+  name = "Wouter Groeneveld"
 
 # For search functionnality
 [outputs]
diff --git a/static/het-boek/index.html b/static/het-boek/index.html
index 8e6f09b..bea3fb1 100644
--- a/static/het-boek/index.html
+++ b/static/het-boek/index.html
@@ -46,39 +46,34 @@
     <meta property="og:image:height" content="260">
 
     <script type="application/ld+json">
-    {
+{
+    "@context": "https://schema.org",
+    "@type": "WebPage",
+    "breadcrumb": "Books > Bread Baking > Sourdough",
+    "mainEntity":{
         "@context" : "http://schema.org",
-        "@type" : "BlogPosting",
-        "mainEntityOfPage": {
-             "@type": "WebPage",
-             "@id": "https://redzuurdesem.be/het-boek/"
+        "@type" : "Book",
+        "bookFormat": "http://schema.org/Paperback",
+        "datePublished": "2020-05-01", 
+        "image": "https://redzuurdesem.be/het-boek/assets/img/efebdc275ac3846de132613bafc09033.png",
+        "inLanguage": "Dutch",
+        "isbn": "9789464052725",
+        "name": "Red Zuurdesem: Een persoonlijke zoektocht naar de smaak en wetenschap van brood",
+        "numberOfPages": "369",
+        "offers": {
+          "@type": "Offer",
+          "availability": "http://schema.org/InStock",
+          "price": "28.50",
+          "priceCurrency": "EUR"
         },
-        "articleSection" : "post",
-        "name" : "Red Zuurdesem, het boek",
-        "headline" : "Red Zuurdesem, het boek: een persoonlijke zoektocht naar de smaak en wetenschap van brood.",
-        "description" : "Red Zuurdesem, het boek: een persoonlijke zoektocht naar de smaak en wetenschap van brood. Red Zuurdesem is een met liefde gebakken boek waarin traag gefermenteerde ideeën uit zowel de praktische als de theoretische wereld met succes worden gecombineerd tot één geurig geheel, rijkelijk belegd met tips en formules om zelf aan de slag te gaan.",
-        "inLanguage" : "nl-BE",
-        
-        "author" : {
-          "@type": "Person",
-          "name": "Wouter Groeneveld"
-      },
-        "publisher": {
-          "@type": "Organization",
-          "name": "Brain Baking",
-          "logo": {
-            "@type": "ImageObject",
-            "url": "https://redzuurdesem.be/het-boek/assets/img/efebdc275ac3846de132613bafc09033.png"
-          }
-      },
-        "accountablePerson" : "Wouter Groeneveld",
-        "copyrightHolder" : "Wouter Groeneveld",
-        "copyrightYear" : "2020",
-        "datePublished": "2020-04-16 09:00:00 \x2b0000 \x2b0000",
-        "dateModified" : "2020-04-16 09:00:00 \x2b0000 \x2b0000",
-        "url" : "https://redzuurdesem.be/het-boek/",
-        "wordCount" : "565"
+        "publisher": "Brain Baking - Brave New Books",
+        "aggregateRating": {
+          "@type": "AggregateRating",
+          "ratingValue": "4.5",
+          "reviewCount": "2"
+        }
     }
+}
     </script>
 
     <meta content="summary_large_image" name="twitter:card">
diff --git a/themes/desem-swift-theme/layouts/partials/head.html b/themes/desem-swift-theme/layouts/partials/head.html
index f77cbfb..3a7c33f 100644
--- a/themes/desem-swift-theme/layouts/partials/head.html
+++ b/themes/desem-swift-theme/layouts/partials/head.html
@@ -26,6 +26,7 @@
   {{- end }}
 
   {{- partial "opengraph" . }}
+  {{- partial "ldjson-schema" . }}
   {{ $related := first 3 (where (where (where .Site.Pages.ByDate.Reverse ".Type" "==" "post") ".Params.tags" "intersect" .Params.tags) "Permalink" "!=" .Permalink) }}
 
   {{ if $related }}
diff --git a/themes/desem-swift-theme/layouts/partials/ldjson-schema.html b/themes/desem-swift-theme/layouts/partials/ldjson-schema.html
new file mode 100644
index 0000000..06cdd7e
--- /dev/null
+++ b/themes/desem-swift-theme/layouts/partials/ldjson-schema.html
@@ -0,0 +1,63 @@
+{{ if .IsHome -}}
+<script type="application/ld+json">
+{
+    "@context": "http://schema.org",
+    "@type": "WebSite",
+    "name": "{{ .Site.Title }}",
+    "url": "{{ .Site.BaseURL }}",
+    "description": "{{ .Site.Params.description }}",
+    "thumbnailUrl": "{{ .Site.Params.Logo | absURL }}",
+    "license": "{{ .Site.Params.Copyright }}"
+}
+</script>
+{{ else if .IsPage }}
+<script type="application/ld+json">
+{
+    "@context": "http://schema.org",
+    "@type": "BlogPosting",
+    "articleSection": "{{ .Section }}",
+    "name": "{{ .Title | safeJS }}",
+    "headline": "{{ .Title | safeJS }}",
+    "description": "{{ if .Description }}{{ .Description | safeJS }}{{ else }}{{if .IsPage}}{{ .Summary  }}{{ end }}{{ end }}",
+    "inLanguage": {{ .Site.LanguageCode | default "en-us" }},
+    "isFamilyFriendly": "true",
+    "mainEntityOfPage": {
+        "@type": "WebPage",
+        "@id": "{{ .Permalink }}"
+    },
+    "author" : {
+        "@type": "Person",
+        "name": "{{ .Site.Author.name }}"
+    },
+    "creator" : {
+        "@type": "Person",
+        "name": "{{ .Site.Author.name }}"
+    },
+    "accountablePerson" : {
+        "@type": "Person",
+        "name": "{{ .Site.Author.name }}"
+    },
+    "copyrightHolder" : "{{ .Site.Title }}",
+    "copyrightYear" : "{{ .Date.Format "2006" }}",
+    "dateCreated": "{{ .Date.Format "2006-01-02T15:04:05.00Z" | safeHTML }}",
+    "datePublished": "{{ .PublishDate.Format "2006-01-02T15:04:05.00Z" | safeHTML }}",
+    "dateModified": "{{ .Lastmod.Format "2006-01-02T15:04:05.00Z" | safeHTML }}",
+    "publisher":{
+        "@type":"Organization",
+        "name": {{ .Site.Title }},
+        "url": {{ .Site.BaseURL }},
+        "logo": {
+            "@type": "ImageObject",
+            "url": "{{ .Site.Params.logo | absURL }}",
+            "width":"32",
+            "height":"32"
+        }
+    },
+    "image": {{ if .Params.image }}{{ .Params.image | absURL }}{{ else}}{{ if .Params.featured_image }}{{ .Params.featured_image | absURL }}{{ else }}{{.Site.Params.logo | absURL }}{{ end }}{{ end }},
+    "url" : "{{ .Permalink }}",
+    "wordCount" : "{{ .WordCount }}",
+    "genre" : [ {{ range $index, $tag := .Params.tags }}{{ if $index }}, {{ end }}"{{ $tag }}" {{ end }}],
+    "articleBody": "{{ .Content | safeJS }}"
+}
+</script>
+{{ end }}
\ No newline at end of file
diff --git a/themes/desem-swift-theme/layouts/partials/opengraph.html b/themes/desem-swift-theme/layouts/partials/opengraph.html
index 0a861af..19b007d 100644
--- a/themes/desem-swift-theme/layouts/partials/opengraph.html
+++ b/themes/desem-swift-theme/layouts/partials/opengraph.html
@@ -31,37 +31,4 @@
 <meta name = 'twitter:title' content = '{{ .Title }}' />
 <meta property = 'twitter:description'  content = '{{ $summary }}'/>
 <meta name = 'twitter:image' content = '{{ $image }}' />
-{{- if eq .Section "blog" -}}
-  {{- $date := ( .Date.Format "2006-02-01") -}}
-  {{- $date := (time .Date) }}
-  {{- $lastMod := (time .Lastmod) }}
-  <script type = "application/ld+json">
-    {
-      "@context": "http://schema.org",
-      "@type": "BlogPosting",
-      "mainEntityOfPage":"{{ $permalink }}",
-      "name": "{{ $site }}",
-      "headline": {{ $title }},
-      "description": {{ $summary }},
-      "url": "{{ $permalink }}",
-      "datePublished": {{ $date  }},
-      "dateModified": {{ $lastMod }},
-      "author": {
-        "@type": "Person",
-        "name": "{{ $author }}"
-      },
-      "image":{
-        "@type":"ImageObject",
-        "url": "{{ $image }}"
-      },
-      "publisher": {
-        "@type": "Organization",
-        "logo": {
-          "@type":"ImageObject",
-          "url": "{{ $logo }}"
-        },
-        "name": "{{ $site }}"
-      }
-    }
-  </script>
-{{- end }}
+